Friday, February 19, 2010

Gucci plans to keep McQueen alive



“We believe in the future of the brand,” Robert Polet, president and chief executive officer of Gucci Group, said at PPR SA’s annual results presentation which opened with a stirring video tribute to the late designer’s runway legacy .

Polet said he had a conversation with the designer “a couple of weeks ago” about progress at the London-based fashion house, and “he was very proud of what has been built. He said, ‘That means that will be my legacy. That’s something I will always leave behind.’”

And although “Lee is irreplaceable,” Gucci Group decided a continuation of the business would be the best testimony to his talent, Polet said.

He declined to comment on any succession plan, but said a fall McQueen collection would be presented during Paris Fashion Week. It will be shown by invitation in a “private salon” format on March 9 and 10 at an undisclosed location.

“Lee was very proud of the people working in the company, and so am I,” Polet added.

According to sources, the design studio includes Sarah Burton, who was McQueen’s right hand on women’s wear for more than a dozen years, and the fall collection was well under way before the designer hung himself in the wardrobe of his London apartment on Feb. 11.

Gucci Group swept in 10 years ago and bought a 51 percent stake in McQueen’s company, bringing an end to the designer’s rocky stint as Givenchy’s couturier at rival luxury group LVMH Moët Hennessy Louis Vuitton.

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